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The Lazy Writer’s Way to Creating Killer Headlines!
By Quick Turn Marketing International, Ltd. Copyright 2004.
I have a confession to make.
It's about the title of this article. I stole it and I'm not ashamed to admit it.
I 'modeled' the title after the highly successful ad headline 'The Lazy Man's Way To Riches.' Contrary to what you believe,
Top copywriters don't make up the 'killer' headlines they write, they steal them.
Now, don't get me wrong. I'm not talking about word-for-word plagiarizing here. I'm talking about taking already 'proven' headlines and using them as a basis for writing your headlines.
Here's an example of how to do it: Let's use the famous headline...
" Who Else Wants To Look Like A Movie Star?"
This headline has been ripped-off (ethically) many, many times by nasty marketers...including yours truly. Why? Because it works!
Let's say you're selling a home study kit that teaches pepole how to get a job fast. How could you adapt the "killer" headline above for your ad?
How about this:
"Who Else Wants Their Phone Ringing Off The Hook With Quality Job Interviews?"
After your headline, you'd go into the story. Tell how tough it is to get an interview in today's job market. Show them some stats. Report how most people just hope the phone will ring after they send out a bunch of resumes.
Next, you'd go on to tell how your stuff is different. How using your stuff can help them ace the interview and get that dream job and make their career wishes come true...blah...blah...blah...
Got it? Good.
Let's try another one. Let's say you're selling natural supplements to baby boomers. How about...
'Who Else Wants To Feel Healthy and Young Again Without Taking Drugs?' Baby boomers want to feel good and look young. Push right on their hot buttons and they'll respond.
Here are a few more examples for different products or services...
"Who Else Wants To Grow Bigger, Prettier Flowers Next Spring?"
"Who Else Wants To Be Forever Beautiful Without Acne...?"
"Who Else Wants To Play Free Golf And Make Up To $ 397 A Week For Playing?"
"Who Else Wants Better Sex All The Time?"
"Who Else Wants To Learn To Play The Piano Without Years Of Scales, Drills, and Silly Little Songs?"
"Who Else Wants To Build A Million Dollar Practice Without Cold-Calling, Without Pushy Sales Techniques & Without Begging People To Do Business With You!"
I think you get the idea. This is how the pros do it. Not always, but a lot of the time.
This lazy method of using 'proven' headlines to base your headlines on delivers great results -- you have about a 1,000% better chance of coming with a winning headline than if you try to dream one up yourself.
A great source for effective headlines are the little blurbs on the front covers of magazines like Reader's Digest, Cosmo, Redbook, Woman's Day, Men's Health, Men's Fitness and tabloids like The National Enquirer.
Any serious Quick-Turn Marketers should subscribe to The National Enquirer!
I LOVE The National Enquirer and you should, too. Did you know The Enquirer has some of the highest paid writers on the planet? Their amazing "word jockeys" deserve the BIG bucks because they're the people who write the amazingly powerful headlines that give The National Enquirer its 'edge.'
The writers for The Enquirer are among the best anywhere in the world. Their headlines and articles are clean, concise, interesting and most importantly, easy to understand! That's what sells the magazines week after week. And that's why more people read ANY single issue of The Enquirer than have read the Bible since it was first printed! (No joke. It's true.)
You swore you'd never buy another tabloid "rag", but time and time again the headlines on The National Enquirer are so enticing that you feel compelled to pick it up from the newsstand just to see what the fuss is all about!
Now that you know the secret to being a "lazy" headline writer, it's time for you to act. Go to the bookstore or supermarket and pick up the magazines and tabloids I referred to above. Start writing down any good headlines and start creating your own little "Fort Knox" of golden headlines.
Then when it's time to start writing your sales letter or ad, just get out your headline collection and go through them one at a time.
Pretty soon your mind will start to catch fire and spark a few headline ideas... maybe even a "killer" headline that will put you and your product/service on "The Most Wanted" list.
I know what you're thinking: you want more proven headline examples that you can "steal" for yourself.
You've come to the right place: I have hundreds of winning headlines that I've collected and used over the years. Many are unique and you won't find them anywhere else.
Money can't buy happiness and it can't buy my Killer Headline List either. BUT...flattery will get you anywhere! So please, send me an e-mail telling me that you're enjoying "Dan's Rant".
Stroke my ego a bit and I might feel SO GOOD that I'll just 'hand you over' a mountain of proven headlines in one of the future issues of "Dan's Rant."
Until next time...
About the Author
Dan Lok is the World's First Quick-Turn Marketer, with a proven track record of selling over $ 17.3 million dollars of merchandise and services. He's the rebel copywriter who's created hundreds of money-making ads and sales letter for over 39 different industries. And now you can get inside the head of one of the world's top copywriters without paying a dime at www.QuickTurnMarketing.com