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Developing Traffic By Exchanging Links

by James D. Brausch.

Exchanging links with sites of a similar topic is one of the most effective free forms of advertising I have ever found. It really is the most direct way to improve your web presence. This is the nature of the Internet... The more paths you have to your site, the more traffic you will have. The more traffic you have, the more sales you will make. The more sales you make, the more profit you will earn.

Here's the step-by-step method that I started with:

1. Create a spreadsheet. Keeping track of 5,000-10,000 sites when you solicit a link exchange is mind boggling. Your spreadsheet should have the following columns:

a. Site URL.

b. Topic in your directory

c. Webmaster name

d. Webmaster email address.

e. History of email exchanges with this webmaster

2. Visiting each website and looking for contact information. You may also want to look to see if they have a link directory and read their directions for exchanging links. You may not be able to get the webmaster's name at this point. If so, that's OK. Just fill it in as soon as you know it (usually from the answer to your first email). Once you know their name, always use it in every email after you know it.

3. Write the webmaster an email similar to the following:

Hi {webmaster's name here},

I just added a link to {insert the url to their website here}. I really enjoyed visiting it and think it will be a great resource for the visitors to my website. I especially liked {insert something very specific that you liked about their website here}.

You can find your link on my site here: {insert the exact URL to the page on your site where you are linking to them}

I would really appreciate a link from your website to mine. Here is a page with information on how to link to me: {insert the URL to your "Add URL" page here}

In any case, please let me know if you want me to make any changes to your link on my website. Also, since we both have websites of the same topic, please let me know if there is any other way we can help each other. I look forward to hearing from you.

{your name}

Keep track of all correspondence in your spreadsheet. You will have much better luck with getting inbound links if you keep track of what they have said previously. Make any requested changes and thank them even if they don't offer a return link. Often times, they will do so at a later time if you leave a favorable impression.

When you are finished with all 5,000-10,000 links in your directory, you should have at least 250 inbound links to your site. On average, you can count on at least one daily visitor per inbound link. That means you should have at least 250 people visiting your site on a daily basis now. That is the low end. Typically, you will have 500-1,000 inbound links at this point, and if you were very careful to be patient and responsive to every email, you may have as many as 1,500 inbound links at this point.

This is the point where I usually stop a Link Exchange campaign for a particular site and sit back and enjoy it. With that much traffic, it will grow on it's own and other people seek you out for link exchanges.

About the Author

The author, James D. Brausch, is the coach and webmaster of QuitThatJob.com, a site dedicated to providing step-by-step instructions to start your own profitable Internet business and Quit That Job! For more information, please visit: http://www.quitthatjob.com/

Tags: E-commerce and Internet



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