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-- Adding targeted e-zine subscribers to your list at no cost to you.
Adding targeted e-zine subscribers to your list at no cost to you.
By Troy McDonald
When I first started my e-zine I wanted more subscribers. I
didn't want to pay a dime for new e-zine subscribers and I had
seen a thing or two about e-zine ad swaps, so I set out to see
which e-zine owners would swap ads with me.
I contacted some e-zine owners and while some turned me down,
some e-zine owners wanted to swap and so I was off starting with
my first ad swaps.
Most of the e-zines I swapped with in the beginning had
anywhere from 2-4 times the subscribers I had, so I had to run
their ad a total of 2-4 times in my e-zine. (This didn't matter
to me, I just wanted more subscribers.)
Well, after about 3 issues of my e-zine, it got a bit tedious
for me to remember who I had placed ads for month after month,
who I had finished my deal with, what the ad was that I was
supposed to run for a particular e-zine, etc. A real pain in the
I needed to automate, so I designed a piece of software (that
you too can download and use for free) that allowed me to keep
track of the above mentioned problems.
Use tools as much as possible to automate your ad swaps.
1. Set up an autoresponder to give information on your ad
swaps and how to contact you to set up an ad swap deal.
2. Use the free Ezine Ad Swap Tracker Pro software to manage
your swaps. http://www.HomeBasedProfit.com/east
3. Use the free Ezine Ad Swap List listserve to find others to
swap with. http://www.HomeBasedProfit.com/east/swaplists.shtml
Is swapping ads the end-all to acquiring new subscribers?
I found that some of the swaps didn't bring me any new
subscribers and the other swaps did. (Some of the subscribers I
have gained are still subscribers to this day, 2 years later.)
But like anything, not all swaps produce. It may have been your
ad or it may have been the e-zine you swapped with.
Ad swapping is another tool in your belt, not the end-all
answer to subscriber acquisition.
Test ad swap copy to see what pulls the best.
Find an ad that brings in new subscribers and use that ad in
future ad swaps. Once you find an ad that works well, use it
over and over.I have found that giving something away to new
subscribers works best. Giving people a "bonus" for subscribing
to your e-zine.
Never leave an ad spot empty, just because you don't have an ad
If you sell ad space in your e-zine and you have a vacant spot
in a particular issue, NEVER LEAVE IT BLANK, go for a swap and
increase your subscriber base.
Find others that reach your target market and want to swap ads.
In order to find people to swap ads with, I started out by
surfing around, but like I said before, I like to automate
things as much as possible. I started a listserve of e-zine
owners that want to swap ads with other e-zine owners. It has
worked well for those who use it. To see how well it works and
to join for free, visit here
Treat your new subscribers well or you'll cut your own throat.
Make sure you deliver your "bonus" to your new subscribers
(automate it if possible). Some people will join your e-zine
just for the bonus. If you don't deliver it, you can bet they
won't stay around for long and they will unsubscribe from your e-
Get a FREE E-Mail Subscription to Troy McDonald's "Take No
Prisoners -Internet Marketing Letter". It's easy to subscribe.
Just send an e-mail message to: mailto:be@HomeBasedProfit.com or
visit the web site http://www.HomeBasedProfit.com
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Tags: E-commerce and Internet