-- By Category
-- E-commerce and Internet
-- Targeted E-Mail May Be Easier Than You Think!
Targeted E-Mail May Be Easier Than You Think!
By J. Gregory Wilson
While bulk e-mail is dangerous to your online presence, and
while targeted e-mail lists of any quality are likely to pose
some danger to your ISP (as well as your wallet), there are more
effective means to take control of your marketing via targeted e-
No, we're not talking about buying a Postmaster Direct mailing.
This is about YOU, and YOUR WEBSITE, and the target audience
your website is trying to reach. What do your visitors want?
What are they looking for when they hit your home page? Knowing
the answers to these questions can help you build a targeted
mail list, right from your website.
No matter what your website is "about", it is about marketing.
If you're not marketing a product or service, you're marketing
an idea. And you want others to know about it. That's marketing,
my friend. And a solid internet marketing campaign usually
involves collecting the e-mail addresses of your visitors,
wherever possible. This allows you to contact them again in the
future: when your website undergoes radical transformation, or
when your unbeatable offer just got... well, more unbeatable.
These, then, are your contacts and future prospects.
"How are they my future prospects?" you ask. "They didn't take
advantage of our offer." Well, they may not have bought /
responded / joined in the manner you expected. That doesn't
automatically take them out of the pool of future prospects.
Perhaps they didn't have the finances when they visited. Maybe
they weren't convinced before. Maybe they were interested, but
needed further "push". That's where having a solid mail list can
convert more "prospects" than anything else. They've been to
your website. The familiarity factor usually plays to your
advantage. They've already shown an interest in what you do /
sell / believe. You simply haven't made him or her an offer they
Good thing you're not like the majority of web marketers, who
simply let countless anonymous persons wander in and out of your
site, without feedback, without acknowledgment, without
interpersonal contact. You know better. You've determined why
the majority of folks visit your site (for the product, the
amusement, or the opportunity). And you've determined a way to
reward the visitor in exchange for their e-mail address and
minimal contact info. And you tailor this reward to your target
No, this isn't rocket science. Simple marketing principles at
play here. Your visitors go to your humor site, presumably to
get a chuckle out of something. Make them an offer they can't
refuse. Your site's collected "100 Funniest Jokes of All Time".
Or the Joke of the Week e-zine, featuring the five most
outstanding submissions for the week. It's not a big deal. But
it adds value to your web presence, and nets you the e-mail info
you need in return.
"I don't run a humor site. I sell telecom. Phone cards. Who
wants me to have their e-mail address?" Okay, you have a point.
No one really wants another long distance pitch. On the other
hand. . . why did these folks visit your site in the first
place? Were they looking for the most outstanding value in long
distance carriers? Not bloody likely. But they may have been
looking for the right business opportunity. Can you write
effectively about the top five internet business opportunities,
and make it an autoresponder? If you can, you have now added
exponentially to the value of your site.
Whether it be a free links page regarding your area of interest
that collects e-mail addresses, a simple free report, or a
subscription to an e-mail newsletter, you can find a way to
generate interest and collect e-mail addresses at the same time,
especially if you are offering information not found at your
website. If you can't, you're not optimized for web marketing,
and need to seek some outside support to enhance your offerings.
It doesn't matter if you run a mailing list out of NotePad, or
an autoresponder system, or a majordomo list-bot. The sole
determinant of your success in this area is your professionalism
Last point is critical: Don't abuse your mail list. They've
entrusted you with their e-mail address. We get innumerable
subscription requests to our e-mail marketing e-zine. We get
tons of "last issue" autoresponder requests. Plus, we collect
the e-mails of those submitting links to our site. We don't sell
them, we don't share them, and we don't e-mail them with every
harebrained scheme that comes down the pike. If you have begun
collecting a targeted mail list, treasure it, save it, but don't
abuse it. Your maillist can only grow if you offer value, not
J. Gregory Wilson, Webmaster and driving force behind
AccuSubmit, Mr. Wilson is a published author on the subject of
internet marketing, and has been in the business of site
promotion since 1995. AccuSubmit, his brainchild, provides
internet marketing helps for those new to site promotion, and
those marketing on a shoestring budget. Mr. Wilson is a
published author on the subject of internet marketing, and has
been in the business of site promotion since 1996.
AccuSubmit! Mercenary Internet Marketing - http://accusubmit.com
Further irrelevant ramblings from Mr. Wilson on the subject of
internet marketing can be found in the Fourth Edition of the
college coursebook, "Mass Media / Mass Culture", published by
Brought to you by World Wide Information Outlet (WWIO) your source of FREEWare Content online. Located on the Internet at: http://certificate.net/wwio/
Tags: E-commerce and Internet