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Build It & They Will Come!
By Terry Delosh
How many times have read? Put your business in front of 60
million people, build a home page, buy a home page and they will
knock your doors down. Folks, I have to let you know that people
selling you this are selling you hype. Not unlike mailorder,
internet sites take marketing to get people to the site. This
article will deal with the aspect of banner ads as one phase of
the marketing process to help bring traffic to your site.
True, the internet is alive and bustling with business.
However, just because you put up a web page don't expect that is
the total answer to your marketing efforts online. No, my
friends there is alot more not being told to you then what is
being sold to you. This method is just one of many ways to
promote your site, however an effective one if used correctly to
help start building your traffic count.
Personally , Let me say this....you need to understand that
putting up pages won't make you an overnight success. If you are
in a home business and use mailorder as a way of doing
business, then the internet is a great way to supplement your
efforts to building your customer base. I publish a sweepstakes
newsletter and have done so for 5 years. I put my pages up in
April of 1997 to supplement my newsletter for my many
subscribers who are online and to introduce myself to new
people. Learning immediately that people didn't flock to my
site, I started to look at banners as a way to introduce new
people to our site.
First off, you can build a page, you can have a page built for
you, or you can rent space in a mall doesn't matter how you get
there but I do agree that you should be on the web and get your
business there. However, you must market your efforts to make
Just what am I talking about you might ask? First off, true
enough there are 60 million people out there but the most
important aspect is don't get lost in the crowd. With all those
people and all the pages out there, how do you get them to your
site? There are many lonely sites out there on the web and
perhaps you have one of them. I have built a steady stream of
traffic to my pages and share this information with you to help
One very successful technique of getting people to your site
is the use of banner advertising. Banners can be seen on many
webpages. You can buy banner space or you can exchange banners.
You can also host banners. How do you get started you may ask?
There are several banner networks on the internet and the ones
I mention here are just a few of them. They include Link
Exchange, Trade Banners, and Paramount Banner network. You join
these exchanges and post the html they give you on your page or
pages . In exchange they will post your banner on a rotating
basis on other websites. Of course you have to have traffic to
build credit to earn showings of your banners on other sites.
But, Terry I don't have a banner you say? This is not usually a
problem, once you join the network they have normally have a
list of people who will make you a banner. Yes, that is right
they will design a banner at no cost for you to submit to the
exchanges. Great way to build traffic is have a banner built
that is short and to the point. One that creates interest. Just
take a look at the many many banners on the internet for ideas.
Check out pages that deal in similar products to yours and you
will get ideas on how to put your banner together. Here are the
addresses of banner exchanges that we work with , you of course
can locate others simply by searching them out and a little
Link Exchange: http://www.linkexchange.com
Trade Banners: http://resource-marketing.com
Paramount : http://www.jeopardypro.com/paramount/
To learn about each banner exchange network simply go to the
addresses and read the member information and if they interest
you join up, you will receive a membership number and account.
What about building your own banner you may ask? Well I have a
couple of places you can actually build your own banner. Here
you can build them quite easily and then load them into your
directory for display. I have used these services to build
banners for my products or services! You can get them done
instantly, select the colors of your choice and generally rework
them til you find them satisfactory. You will also find more
information on banner building at these services to help you
Banner Generator: http://www.coder.com
Creative Connectivity http://www.crecon.com/banners.html
Does your site have enough traffic to warrant hosting banners
and getting paid for hosting them? If so, you may want to check
out Safe Audit. There are others but this service is one of the
most popular out there and has a good system to select a banner
or banners to host and get paid by the click through or order. I
personally have started using this service and although you
won't make alot of money doing this, you will make a few dollars
and you can choose the banners you want to host. It is a good
way to generate a few dollars. Keep in mind you need to have
enough traffic on your site to make money doing this. Also Safe
Banner will host your product on other sites and you pay a
commission for each order that is sold through Safe Audit.
Safe Banner Audit: http://www.safe-audit.com/
Internet marketing offers an exciting opportunity to introduce
people to your products or services. Banners is only one way of
bringing traffic to your site and a great way to get your site
advertised on other sites by the use of exchange. I recommend
using banners to bring new traffic to your site. My site has
steadily grown each month and in September our home page took
over 8,000 hits on just the home page.
I hope this banner article has given you some ideas of how to
get started and use banners to build traffic to your site. Of
course, this in itself is not the magic marketing solution only
one of many steps you will need to take to build traffic to your
site. I have a series of other methods which I will present over
the coming months for you to learn more on marketing your site
on the internet.
Mr. Delosh publishes "Sweeping the USA" monthly sweepstakes
newsletter You can also email him at firstname.lastname@example.org or visit
his website at: http://members.tripod.com/~TDelosh/index.html
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Tags: E-commerce and Internet