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3 Ideas For Successfully Selling Your Training Products Online
by Monique Harris
Although there's plenty of hype about making money online, the one thing that has sold - and will continue to sell
in massive quantities - is information products.
At the Proctor & Gamble Summit in the summer of 1998, Evan Neufeld, practice director of research firm Jupiter
Communications, declared that the top reason why people are online is for the information. And how could it not
The Internets history holds its roots in the distribution of information, when the original Net-heads, (government
and academic officials), used it to exchange vital data amongst one another. Today those roots are constantly being
fed by the millions of online citizens who exchange ideas and thoughts on a continuous millisecond-by-millisecond
And when you add to that mix over 300 million Web sites, 100,000+ discussion groups, and thousands of online publications
in probably every conceivable subject category, you can't help not to see how the words 'Internet' and 'information'
become nearly synonymous.
So as trainers, we're in an ideal position to take advantage of this neverending need for brain food. Indeed, providing
information is our livelihood. Here are three key methods that you can use to increase your income from this online
1) Get your book listed in online bookstores.
There are literally thousands of niche-based online bookstores, that are always on the look out for interesting
titles. These include independent online bookstores - which are similar to a mail order catalog, in that they have
no physical storefront - and affiliate bookstores - which sell books for the larger independents like superstore
As a matter of fact, Amazon.com alone has well over 100,000 affiliate bookstore owners, also known as resellers,
marketing titles for them. One such storefront is the Self Directed Work Team Bookstore at (http://users.ids.net/~brim/bookstore.html).
Each title is given a brief one-paragraph review, with a link for people to order directly from Amazon.com. Imagine
if you could find 10 or 20 targeted online bookstores like this to market your work. You could easily increase
your income with very little work.
Many online bookstores have submission guidelines listed on their Web sites. If not, you can either e-mail a request
to whoever runs the site, or locate a physical address and send your review kit. If you wish to have Amazon.com
affiliates sell your book, you must first be listed in the main Amazon database. There's a special section for
authors and publishers on the site at (http://www.amazon.com).
2) Offer audio excerpts of your information product on your Web site.
This is a prime venue for you to showcase your expertise, especially if you sell audio cassettes and/or provide
speaking services. Using RealAudio - which is a software product that allows listeners to hear your message by
simply clicking on a button - you can create an audio file that can be accessed directly from your Web site.
As long as the company that hosts your Web site provides RealAudio server space, you can have a file set-up in
as little as an hour or two. You can get more information about transforming your audio files in RealAudio format
by visiting their Web site at (http://www.realaudio.com).
3) Submit articles, excerpted from your information product, to targeted online publications.
E-zines and Webzines, (online newsletters), can reach anywhere from a few hundred, to several thousand readers
around the world, who are all interested in the same particular topic. And although many zine editors don't pay
for articles, they're almost always in need of fresh content, and they're often willing to give you a generous
resource box at the end of your article which you can use to sell your information product. (I personally sell
hundreds of dollars worth of manuals this way each month.)
The first thing you'll need to do is locate a list of publications. Try The Directory of E-zines at (http://www.lifestylespub.com/cgi-
bin/ezines.cgi?10604), or John Labovitz's E-zine List (http://www.meer.net/~johnl/e-zine-list/). When you find
a few that look appropriate, subscribe to them so you can get a feel for what the audience wants.
Secondly, you'll need to send a brief e-query to the editor that explains who you are, as well as a summary of
the article. One of my e-queries even lists several different articles that the editor can choose from. If they're
interested, they will contact you to submit the piece.
Just make sure at the end of your article you include some biographical information, your Web site and e-mail address,
and details for ordering your information product. With five articles per month - (this can be the same article
in five different publications) - you can easily reach a larger audience, and essentially receive free advertising.
About the Author
Monique Harris is the co-author of "Make Your Knowledge Sell." This 1,143 page manual is packed with
info on creating, promoting and selling your booklets, e-books, audio tapes, newsletters, and other information
products. For more info go to http://infoproduct.sitesell.com.
Tags: E-commerce and Internet