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-- Make Your Customers Comfortable
Make Your Customers Comfortable
The most important thing to do to get your customers to purchase your service or product, is to make them feel
comfortable. When people go to a store to buy something, they are not worried about the store ripping them off.
They feel comfortable by the name of the store, or because they can actually see the store, the workers and how
Anyone can build a web site and start a business. That is why it's so easy for someone to scam people out of money.
You have to be careful because you really don't know who the person is that owns the site. It can be someone that
will take your money and run. Most people are very cautious about buying things on the net. To make your customers
more comfortable about buying your service or product, you can do the following.
1. Have a 30, 60, or 90 Day Money Back Guarantee!
If you want to become successful with anything, you have to stand behind your product or service. People want to
get their money back if they are not happy and you can't satisfy everyone. Offering a 30, 60, or 90 Day Guarantee,
will make the customer feel more comfortable. If you ever have someone that wants a refund, you have to stand up
to your word and refund their money. The guarantee on your site isn't worth anything until you live up to it. If
you refund the customer's money, then you will receive respect from them.
2. Have Competitive Prices!
When you sell your product or service, make sure your prices are competitive. Charging too much can do several
things. It can point the customer away. It can make you lose business, and can decrease the amount of sales you
get. If your prices are above average, then you need to make sure you express your strengths in customers support
and quality of your product or service.
3. Have a Professional Site!
Your site is like your store front. First appearance can mean getting the sale or loosing it. You want your site
to be professional, clean, and easy to navigate. Your site is like your $1,000,000 store, so make it look like
that. People will feel more comfortable about buying something from you, if you give off a professional image.
4. Have Quality Customer Service!
When potential clients contacts you, try to respond to them as fast as possible. Also make sure you answer their
questions fully, and professionally. You want to sound like an executive officer. Treat your client like they are
a king or queen.
5. Use Your Past Customers' Testimonies!
Use your past customers' testimonies. Leave their contact information with the testimony. This will give the customer
a chance to talk with your past customers and find out how great your service or product is by first hand experience.
You can make a whole page for your testimonies, or can put them throughout your site. Do you buy things if your
friends recommend them?
6. Offer a Free Trial Period!
If you are able to offer a free trial period with your service or product, then you have a very big advantage against
your competition. Try to have it setup so it will not cost them anything right at first. Let them use your service
or product for a trial period and if they are happy, charge their card. This will increase your sales, but can
also increase the amount of scamsters you see trying to use you. You might also want to make a contract to fit
your needs if required.
7. Have a Contact Page!
People are afraid to give out their credit card. If you have a contact page or on your index page that has your
company contact information, it gives the customer something to believe in. It shows that you really exist, and
gives them the opportunity to look you up in the Better Business Bureau. If they do it, it will really make them
feel safe, because the BBB is a very well trusted business organization that shows off good solid companies. It
also gives the customer a chance to find out how to contact you if they ever need help, if they decided to purchase
your service or product.
8. Name Brand!
If you sell a product or service that has a good reputation, then try to use the name as a selling point. Most
people usually choose one product over another because of the name, and the reputation it has. If you don't have
a big name brand, then try to build a reputation with customer service. Treat everyone professional and they will
talk about you. This way, you will build your own reputation, and people will respect your company.
There are many techniques that you can use to make the customer feel comfortable. Try to make the customer feel
as relaxed as possible. This will make them buy more.
About the Author
Curtis Stevens is the owner of the Internet Marketing Success. A free weekly newsletter that is shipped directly
to your e-mail box full of Internet marketing and promotion secrets. A little good advice never hurt anyone and
everyone can use this valuable resource on a consistent basis, so sign up now free of charge and take your business
to the next level! Go here: Internet Marketing Success
Tags: E-commerce and Internet