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A Business Plan of Stepping Stones: From Problem to Plan
"A Business Plan of Stepping Stones: From Problem to Plan..."
by Linda Grinaker in collaboration with Zahid Saddique (c) 2001
Though against conventional wisdom, I propose that a campaign of more than one primary opportunity can indeed succeed,
and in doing so, offer more profit at less expense than a campaign focused solely on one primary opportunity. The
key is coordination, or a plan of "stepping stones."
As a relative newcomer to network marketing, and after all the sifting and sorting, I still felt especially drawn
to two primary opportunities.
Unfortunately, I was constantly being warned *against* building a campaign around more than one primary opportunity,
and for good reason... For all too easily, if presenting more than one, each ends up vying for attention, and in
the end, the prospect's interest is diluted, not strengthened. So, I was faced with a dilemma. I had three choices:
* Consider Marketing Both Opportunities Independently
I began to consider separate campaigns for each of the two opportunities, but that would mean two separate sets
of marketing expenses. And since marketing is where the bulk of expenses go, I knew that wasn't the path to follow.
* Choose Between the Two and Let One Go
This would probably be the choice of most, but I just couldn't do it. By now, both had "gotten me," and
I just couldn't let one go.
* Back to the Drawing Board - The Idea of Coordination Takes Shape
I realized the complementary nature of my two primary opportunities, and after bearing in mind the strengths and
weaknesses of each, I began to see that the two could in fact be presented together, one taking up where the other
For instance, one has a more immediate appeal. The other has less of an immediate appeal, but if given a chance,
shows itself to be particularly strong over the long-run.
In fact, when put into play together, I noticed a stepping stone pattern emerging, even between these two very
strong primary opportunities:
The one with the more immediate appeal could more readily draw people toward the overall campaign and, thereby,
give the other the needed exposure and time for people to grasp its less obvious but especially strong long-term
Therefore, a Solution Arises that is More Profitable and Less Expensive than Conventional Wisdom Would Allow.
That's when the concept clicked: a coordinated campaign of complementary opportunities in which each strong opportunity
leads into other even stronger ones. Moreover, while maintaining two or more streams of income, there remains only
one set of marketing expenses.
There are coordinated plans out there, especially those which coordinate a single primary opportunity and one or
more secondary ones (or those which aren't directed to the general public, but to the marketer and his/her efforts
to market the primary opportunity). But I know of no other current thinking that challenges- at least successfully-
the old rule of thumb that says one must stick to one primary opportunity or risk hurting them all.
About the Author
Linda Grinaker is the creator of "Home Free". Uncover her unorthodox home business success strategies
right now absolutely FREE at http://www.homefree.us.com
and read her new stepping stone plan, recently referred to as "critical information" for newcomers to
the network marketing industry.
Tags: Wisdom and Life Skills