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Partnering: How To Profit From Strategic Alliances
By David Wilkerson
How many good partnerships can you think of right now? Well,
how about Abbott and Costello? Hanna and Barbera. Smith and
Wesson. Abraham and Strauss. Hope and Crosby. Lewis and Clark.
Rowan and Martin. The Lone Ranger and Tonto!
These teams were comprised of individuals who were very good in
their own right. Joining forces made them great! The whole was
greater than the sum of the parts. Let me give you another real
world example.
As you know, traditional business start-ups have a dismal track
record for longevity. 95 percent of them are history within
five years. Home-based businesses, on the other hand, have a 95
percent success rate! Start smart and build a business that
will enable you to design the lifestyle you want for yourself
and your loved ones.
A smart start would be to join forces with someone who has been
where you are now, and achieved their financial objectives.
Let's suppose you'd like to market a product you simply love,
that is attractively priced, but you don't know the ins-n-outs
of Marketing and Advertising. Wouldn't it make sense to form a
relationship with someone who knows these things inside-out?
You know there are lots of people who could benefit from using
your product. How do you inform these people and move them to
action? What avenues are open to you, as a new business person
with a limited budget? How can you help people buy what they
want? If you don't have good answers to these questions, it
might be a good idea to hook-up with someone who does.
With a little effort, you could find someone who knows how to
write effective advertising copy. Someone who knows how to put
together a full-blown marketing program and advertising
campaign. Naturally, you'll share the profits with this person,
but you'll have no out-of-pocket expenses to shoulder. Which is
better, 50% of a $Million or 100% of $0?
The Partnering concept can be used to great advantage in almost
any type of business you can imagine. The auto body repair shop
can team with an insurance broker. The florist can join forces
with the local bridal shop and mortuary. A personal trainer
can form a relationship with a nutritional supplement store.
A good strategic alliance of interest to you, the home-based
entrepreneur, would be with a Direct Response Marketing
specialist. Suppose you have a good idea for marketing Dr.
Bright's Tooth Whitening Kit. The kit sells for $50, and your
cost is $10. The trouble is, you don't know how to write good
advertising copy or which media would work best. So, you join
forces with Mr. Munybags, who is famous for his ad copy and
marketing expertise. You have to split the profits, and rightly
so, but you incur no out-of-pocket expenses. Win-Win!
By partnering this way, you greatly increase your chances for
success and ultimately, your profits. Whatever your
shortcomings, they can be overcome by joining forces with
someone who is strong in that area. Seek-out partners,
explaining your strengths and objectives. You'll be very
pleasantly surprised at how well this works!
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David Wilkerson is the creator of the famous SECRETS TO MAILBOX
MONEY! system and runs the Home Business Builder organization.
Get your FREE copy of the Guide to Partnering for Profits by
email: MunyCenter@AOL.COM or call 1.800.404.1475 x1259.
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