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-- Outline for Network Marketing Success
Outline for Network Marketing Success
By Tom Kulzer
It is a well known fact that 95% of the people who join a
network marketing company fail. While this could be attributed
to any number of variables, I believe there is one that stands
out from the crowd. A vast majority of the people who start in
network marketing are encouraged to do so by other unskilled,
untrained, unprofessional individuals.
When untrained people are attempting to train other untrained
people, what happens? Simple, you end up with a lot of
untrained people. Well, it simply doesn't work very well.
Every business person knows that to achieve better results they
have to learn from someone, somewhere.
Most people are first exposed to the network marketing business
through a close friend or relative. While this may be a good
thing in the long run, you need to step back and look at the
plan very closely. Before you join any program a friend
recommends, check it out yourself. Ask yourself if you would
join this company if this wasn't your friend presenting it?
You want to check out the company as much as possible before
you join. How long have they been in business? What does their
headquarters look like? Does it look like they could move out
in an hour without a trace or have they set up in a permanent
place of business? How easy is it to get your questions
answered by a company representative? What is their pay plan?
Do the distributors make most of the profits or is the company
keeping them? Does the company leadership value your opinion as
a distributor? If they don't, they may be in this business for
their own malicious reasons and not really care about you. What
is the company motto? Is it your motto as well? Do the
president's values and integrity hold up to outside scrutiny?
What is the company leadership's record? Have they started
other businesses that have failed or have they been successful
in business before?
The products will make or break your success in this business.
Without a good product no one will want to buy it. Can you buy
the very same product at Walmart for 50% less money? A vast
majority of network marketing companies sell normal everyday
store bought items and tack on an extra 50% for distributor
payout. Would you buy the product if there wasn't a financial
gain from doing so? Are you excited about the product? Can you
enthusiastically describe the product to a customer? Does the
product offer benefits to your customers that can't be found
Your sponsor can be a tremendous asset to your business or they
can be leeches. I recommend you get to know your future sponsor
before you sign under them. While having a sponsor that doesn't
help you won't kill your business, one that does help can really
boost it. Talk to them on the phone, get to know them a bit. If
you do sign with them, it's very likely you'll have to keep
speaking with this person for many years to come. Can you stand
to be around them? Even if you'll never meet your sponsor face
to face, can you talk to them on the phone for years? It's
important that the two of you get along or it'll just be a
Training involves several key aspects. The first thing you
want to find out is if the company you are joining already has a
business plan or some sort of outline for new distributors to
follow. If they don't have one, ask your sponsor if they have
one. If they don't have one, I would seriously look for a
different sponsor or a new company. Network marketing is all
about duplication. Successful network marketers need to have a
system for showing new recruits exactly what they did to become
successful. Other training resources you should look for are
corporate updates, teleconferences, training videos, and weekly
business building articles. Now even if the company and sponsor
have these materials you need to do your part by reading,
watching, or listening to them.
I'm going to say this once. You will NOT get rich quick.
Anyone that tells you otherwise is lying. Very few people in
this business can go out, join a company, and be making $20,000
a month in their first month. Only on rare occasions does
something like that happen. I've been with my company now for
approximately seven months and I am only now starting to see the
fruits of my labor. It takes time to develop a prospect base and
it takes more time to convert them to sales or distributors.
When you join a network marketing company, plan on staying with
them for at least six months. Although I think a year is
probably the real turning point that will tell you if you're cut
out to do this. As with any new job you have to learn the ropes
before you can really be productive.
When people first enter the network marketing business they
often take the wrong approach. Very often it is just a hobby to
them because it didn't cost a fortune to get involved. When
they fail, they think, "oh well, nothing ventured, nothing
gained." If you approach this like you have nothing to lose,
then most likely you WILL lose. You need to act like just
invested $500,000 into your new business. Then you need to run
it like a business. The more you put into your business the
more it will reward you.
You've found a product you like, a company with good
leadership, a sponsor that supports you, training materials to
teach you, and you've committed to at least six months with this
company. Now you have to set a few goals. Don't go overboard
and say you are going to sponsor the entire world in your first
month. Set reasonable goals that you know you can achieve.
Initially you should try to talk to at least a couple new people
per week. Aim yourself to have your first sponsor at the end of
a month. Don't quit if you didn't get them in the first month.
You may just need to talk to more people per week. As your
success builds, set your goals higher until you reach a level
that you are comfortable with.
Tom Kulzer moderates the FREE Electro MLM Discussion list to
help fellow network marketers discuss issues important to the
success of their businesses. To join subscription-
email@example.com Tom also provides businesses and individuals with
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Tags: Sales and Marketing