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-- Find, Sponsor, and Retain Leaders - Part III
Find, Sponsor, and Retain Leaders - Part III
How to Find, Sponsor, and Retain Leaders to Grow Your Network
Marketing Business - Part III - Retaining Leaders
By Stephan Iscoe
Now you're ready to concentrate on retaining the leaders in
And this is so simple you'll wonder why attrition is a problem.
There are three key ingredients necessary for keeping the best
people in business with you.
The first is something we all do and that is to make sure every
new distributor gets a check in their first thirty days of
activity. Make sure they are working with your duplicable
systems and concentrating on the single daily activity that will
earn them the most. Make certain they have all the back-office
tools, training and marketing material they need to get started
day one. That first check is great to reinforce belief and build
their personal story of how great the business is.
The second key is to maintain regular weekly contact. This can
be done via phone, fax, email, newsletters, post cards, even a
private internet message board or online chat. Your
distributors should get something of value from you every week -
a training schedule, sponsoring tip, article reprint or
newspaper clipping. All of this is addition to the 1-on-2's, 3-
ways, and conference recruiting calls. Remember to send
birthday, anniversary and holiday greetings.
The third secret of the professionals is to provide attention,
recognition, and public praise. Honor your Upline mentors and
edify your Successline distributors. Use your newsletters,
conference calls and company events to congratulate and thank
your leaders. Let them know specifically what you appreciate
most about their contributions. Celebrate every achievement.
Reward your leaders and let them know they are special. That
wraps up this session.
We've covered the basic steps of Finding, Sponsoring and
Retaining Leaders that will help you build a profitable and
sustainable business in Network Marketing.
See the following resource box for pointers to expert advice
and useful tools.
Stephan Iscoe publishes the MLM Profit Letter, an online
Newsletter featuring tips, strategies, and secrets that will
skyrocket your MLM Profits! Get 12 Free Issues at
http://MLMProfit.net, A Practical Resource for Networking
Marketing This article copyright 1998, Stephan Iscoe, MLMProfit
Network. Permission granted to reproduce, copy and distribute
this article only in its entirety and including this statement.
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Tags: Sales and Marketing