-- By Category
-- Sales and Marketing
-- Help! How Do I Market This?
Help! How Do I Market This?
by Diane Standish
The number one request I receive, hands down, is 'How do
I market this?', or better yet, 'How do I market this for
free?'. Notwithstanding the books that have been written on
the subject, and the fact that any one of these topics is
bookworthy, following are my top ten picks for marketing
your site for free, or nearly free, without spamming. Keep
in mind that you get what you pay for, and advertising for
free is going to mean you will spend your time (and a lot
of it), not your money. If you want free, you have to be
1. WRITE and SUBMIT ARTICLES.
Take a subject that you know well and write a clear and concise
article about it. Keep it under 3 pages, proofread it, have a
friend proofread it, then submit it to newsletters, resource
sites, or try the World Wide Information Outlet at
Just be sure you don't spend 10,000 words promoting your
product. You are providing information, not giving a sales
pitch. You should get name, email and/or site credits on your
2. SWAP LINKS.
Start surfing and find sites that will enhance what you offer
your visitors. Write a short message asking for an exchange
of links, include your name, site URL, product or service,
and email address. Then email the webmaster or contact person.
Make the message personal ("Hello Diane") instead of "To Whom
It May Concern". Don't be afraid to swap with competitors!
3. POST ADS IN LINKS PAGES.
Yes, you do have to re-submit ads constantly, but you will get
exposure, and visitors DO click on headlines that grab their
attention. Do a search on Free Links Pages (you'll find
thousands) or check sites as you visit them for a Free Links
Page. If ads change before your very eyes, don't waste your
time posting. Those sites are linked with search engine
submission services and your ad will only be online for a few
minutes before it's replaced. Your headline is your only
chance here - make it work.
4. START YOUR OWN CLASSIFIED ADS SITE.
It's Free, quick and completely painless. It takes a minute to
sign up and a few more to set it up. Then just place a link to
it on your home page, and post ads in free links pages or other
free classifieds sites to advertise.
5. ADVERTISE IN YOUR EMAIL SIGNATURE FILE.
Every time you send out email include your name, site name
and URL, slogan (if your site name isn't self-explanatory), email
address, and a brief ad for your product, service or perhaps your
new classified ad site.
6. PRESS RELEASES.
All too overlooked, press releases are an unbeatable source of
free exposure. For information on writing and submitting your
own (rather than paying an editor to do it) logon to:
PR Web at http://www.prweb.com/
For tips on what to do and what not to do, logon: Imediafax at http://www.imediafax.com/helpfulhints.html
Be aware, however, that 'just another PR piece' won't get published.
7. BANNER EXCHANGES.
The old staple, still going strong. Join:
Link Exchange (http://www.linkexchange.com)
Banner Co-op (http://www.bannerco-op.com)
8. START YOU OWN MAILING LIST
Keeping contact with your visitors and customers is the
Number One goal of any marketer. It is absolutely paramount!
And the Internet lends itself perfectly to that goal. Start
your own mailing list and keep your visitors up-to-date on
your services, offer 'members only' discounts, launch a new
9. SWAP CLASSIFIED ADS
Contact publishers of newsletters and offer an ad swap. Put
their ad in your publication and ask to put your ad in
theirs. Look for publications that are close in number to
yours so the reciprocal arrangement will be beneficial to
you both. For information on ezines logon to John Labovitz's
E-ZINE-LIST at http://www.meer.net/~johnl/e-zine-list/ or
search in your favorite search engine.
10. SEARCH ENGINE SUBMISSION
The best source of free advertising. The traffic you receive
will supplement all of the other sources you use to promote
your business. Search engines are the starting point for
many surfers, particularly those new to the Internet. A
good placement will make a difference.
One more for good measure:
11. TAKE ADVANTAGE OF EVERY OPPORTUNITY.
Get your site's name and URL public whenever you can by
joining and posting messages in appropriate forums,
discussion groups, surveys, lists, anything that will
give you exposure. Appropriate is the key.
Keep in mind, through all of the above, you need to give
serious thought to attention-grabbing headlines. Work on
them constantly. Headlines are your lifeline on the Net.
Diane Standish is Publisher of the eCave NetGazette. She has
15 years of marketing experience, both off and online in
computer and business services, and is founder and President
of a multi-million dollar service business. Reach her by
email at mailto:firstname.lastname@example.org or visit her site, eCave
Internet Services, at http://www.ecave.com
Brought to you by World Wide Information Outlet (WWIO) your source of FREEWare Content online. Located on the Internet at: http://certificate.net/wwio/
Tags: Sales and Marketing