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The Art of Niche Marketing
The Art of Niche Marketing
So, you've finally bit the bullet and decided to market your business on the internet. After all, the internet is huge and there must be thousands, no,* millions* of potential customers out there, right?
Well, in theory... yes. But, theory is never as accurate as practical experience. And time and time again, it's been proven that choosing a *target* market is your best way to go. Think of it this way; mass marketing is a little like throwing a handful of MM's up into the air and then running around with your mouth open trying to catch as many as you can. Target marketing on the other hand, is like taking those MM's and, one by one, gently tossing them into your mouth. It's true, you might miss a few, but all in all the success rate is pretty good, especially with a little practice.
Now, what exactly do I mean by "niche marketing?" Basically, you pick a product (services count as products, too) from your vast array of products (yes, only one - to start with anyway) and then you sit down and think about who needs it. And, don't say everybody. Because, while it might be true that anyone could benefit from what you have to offer, not *everybody* will be interested.
So, say, for example, you represent a health and nutrition company. And, one of your products is a little know nutritional supplement called, "Coenzyme Q10," which, to save my hand from writer's cramp will now be referred to as plain old "Q10." For those of you who are not familiar with this, it is a vital antioxidant that is thought to not only improve the elasticity of the skin but also increase aerobic capacity and better muscle performance. In addition to that, it has been linked to decreasing cardio vascular disease, (in fact, it's such a powerful medicine that it is the treatment of choice for congestive heart failure in Japan). Sounds pretty good, doesn't it?
Now, in that one little description you have a possible *three* target markets. The first is people who are concerned with looking younger. The second is athletes who are interested in increasing their performance. And the third is men and women who are concerned about the health of their heart. Can you see where this is going?
Now, if you were to delve into the intricacies of Q10 just a little further, you would also discover that your body's levels of it peaked at around 21/2 years of age (it's all downhill after that). And, in addition to the above benefits, Q10 is also vital in maintaining the health of your immune system, keeping the lining of your intestine in healthy condition, and it also prevents recession of gums. (It's a known fact that the opposite sex is attracted to a great smile. Although, I'm sure people without any teeth still can get a date... somewhere).
So, now we've just introduced three more niche markets: People who need to boost their immune systems, people who suffer from some (but not all) intestinal disorders and people with receding gum lines.
From one product we've now come up with *six* different target markets. And, basically, this was all done in a matter of a few minutes. I cannot stress enough the importance of FOCUS. You should take the time to do this with every product and service that you represent.
Yes, I know that it 's a lot of work. But, didn't your mother tell you, "Nothing good comes easy"? And, the rewards of marketing to people who are actually interested in your product will astound and inspire you.
About the Author
Anne Sieder is a successful work at home mom. She has helped people all over the world develop their own work from home business and can help you, too! http://www.internet-work-at-home-mom.com
Tags: Sales and Marketing